![]() ![]() And it won’t make any annoying changes to your computer or harass you in any way.įlash is not primarily a video tool, however. And it will install automatically and without any configuration, although you may have to reboot. Of course to play video in Macromedia Flash, your viewers will need the latest version 7 player: it’s a 0.5 MB download on a Windows machine (1.1 MB on a Mac). It’s a bit of a Mafia protection scheme: pay us and we’ll promise not to annoy you (so much). (Remember how your MP3 files used to open in X-Amp, but now they open in the new player you just installed?) When viewers finally actually use the player, they’re going to be hit with advertisements, promotions or a popup splash asking if they want to upgrade to (read: "buy") the pro version of the player. The player software is probably going to run at startup, install a tray icon and change the file associations. ![]() Then they’ll wait: three of the most popular players (Windows Media, QuickTime, Real) each weigh in at around 10 MB. To start with, your viewers will have to read a sentence on your Web page that says, for example, "Windows Media 9 is required." They’ll have to remember which player they have or download a new one. And for us, "best" means "highest quality video." For our viewers, however, "best" probably means "least annoying." There seem to be an annoying number of hoops to jump through just to play back a video clip and it largely doesn’t matter which player you choose: they all seem to be equally annoying in different ways. As content providers, all of us are, of course, concerned with encoding our video in the best of these formats. Video is distributed on the Internet in a number of popular formats. ![]() The process of putting your video into a Flash presentation is a bit more involved than just encoding it with your favorite codec, but there are some advantages. Flash MX 2004 has some significantly improved video features, so we took a closer look at it as a video distribution tool. Instead, it is a (very) widely supported Web design, animation and presentation application that you have definitely seen before (think: "Skip Intro"). ![]()
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